Thursday, 15 December 2011

Voice SMS
Voice SMS is a fast way to send a short message to another mobile subscriber that can be retrieved at the subscriber's convenience. In that sense it is similar to an SMS text message. But Voice SMS is much easier to use. There are no keystrokes needed to compose the message. You just talk. When a Voice SMS is sent, an SMS text message is received saying "You have a Voice SMS. Click here to listen to your message." One click and you’ are listening to your new message via a human voice. In some implementations, the phone reads "Dial *0* to listen to your message. A few clicks with the "Send" key are required, but it is still easy for users.
Voice SMS is perfect when the need to communicate is strong and a live conversation is not in order — for example when you think the other party is likely to be asleep, in a meeting, or in a noisy environment. Voice SMS is a convenient way to give call recipients information or initiate a non-real time conversation, while allowing them to delay their response until it is convenient. Even more important, voice conveys emotion and can provide more in-depth understanding than any text message.
User Benefits:
  • Send your own recorded voice – by calling a simple IVR system, you can send a message with your own voice.
  • Natural expression – Using voice can be more natural than typing giving mobile users with a greater freedom of expression (emotions, language and message duration).
  • Avoiding spelling mistakes – You can avoid that common awkwardness when sending SMS’s.
  • Save typing hassle - Typing on those small keyboards can be difficult and disturbing sometimes. Using your voice can save that hassle.
  • Send LONG SMS’s with no 160 character limitation – With Voice SMS, you can finally send a full message.
  • Enable Landline to Mobile Phone – Some people still do not fully use Mobile originated SMS for various reasons.
  • Same user experience for receiver – The user that receives your SMS or MMS gets a regular SMS or MMS from you. But now – he can even hear your voice.
  • Reply and forward - Best yet, you can reply directly by typing a reply or by simply speaking your reply. Your voice recording will be sent back to the original sender’s SMS or MMS.
  • Address Book – You can create and maintain an address book via IVR, Mobile phone, Web and WAP interfaces.

Operator Benefits:
  • Increase Average Revenue Per User (ARPU):
  •   Increased SMS traffic.
  •   Increased MMS traffic.
  •   Additional airtime through increased voice traffic.
  •   Monthly recurring fee for usage or premium service (optional).
  •   Pre-paid or regular phone users – same usage.
  •   Service can be extended to conventional landlines to increase the coverage
  • Increase Loyalty:
  •   A sticky value added service the user will use every day.
  •   All the messages are branded with operators name, logo or jingle.

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